Product Update: Workspace Management for Multi-Brand Teams
As affiliate businesses and casino operators grow, they have to manage multiple brands at the same time. At times, it is not uncommon for organizations to manage five or more affiliate websites, regional websites, affiliate programs, and teams within the same organization.
To make it easier for those growing organizations to manage their brands, campaigns, users, and reporting, we are introducing Workspace Management within the affiliate management software.
Whether you are managing five affiliate websites or hundreds of casino operator campaigns, the Workspace Management system will allow you to manage your organization in the way that suits your business the best.
Why Workspace Management Matters
As organizations grow, it is nearly impossible to manage all of the projects that they have within a single account. Eventually, their brand projects begin to create:
Mixed reporting
Shared user permissions
Disorganized campaigns
Difficult client management
Limited access control
By providing each organization with separate workspaces, users can finally have better control over their growing brands.
Create Separate Workspaces
Within the platform, users can create separate workspaces for each brand within their organization.
Workspaces can be created for each of the following:
Individual affiliate brands
Regional brands
Operator accounts
Client projects
Internal departments
Role-Based User Permissions
Workspaces allow for organizations to have separate user permissions for those within the company.
Permissions can be given to users in the following roles:
Owners
Administrators
Marketing teams
Affiliate managers
Read-only users
Dedicated Reporting
Each workspace has dedicated reporting for that organization to monitor their different metrics.
Reports can include:
Revenue
Clicks
Conversions
Campaign performance
Traffic analytics
Simplified Campaign Organization
Organizations can now manage their campaigns more simply through the creation of separate workspaces.
Campaigns can be organized within each workspace according to the following:
Affiliate links
Operators
Landing pages
Marketing campaigns
Regional promotions
Shared Administrative Control
Organization owners and administrators have control over all workspaces within the company.
Administrators can view all workspaces, manage user permissions, audit organization activity, create new workspaces, and archive inactive projects.
Activity Logs
All activity within each organization is logged.
Logs show each user’s activity including:
Logins
Permission changes
Campaign updates
Configuration changes
Administrative actions
Secure Collaboration
Teams within an organization can work on separate projects without impacting the work of another team.
Teams can include engineering, marketing, compliance, and affiliate teams.
Each of these teams can have their own projects within the organization.
Easier Client Management
Organizations who work with agencies and other third-party technology providers can finally create separate environments for each client.
Benefits to managing clients in separate environments include:
Independent reporting between clients
Separate users for each client
Client-specific configurations in their workspaces
Improved client privacy with dedicated projects
Faster Navigation
Users can navigate between workspaces in the platform.
This allows users to jump between projects and campaigns within individual workspaces without difficulty.
AI Workspace Insights
Artificial intelligence can now analyze each workspace within the affiliate management software.
AI can monitor individual brands to provide insights into their performance including:
Anomalies in brand performance
Revenue metrics
Traffic metrics
Marketing campaign opportunities
Brand growth metrics
Built for Enterprise Growth
Workspace Management was built for organizations of every size.
Whether you are an individual affiliate, a publishing company with multiple brands, a marketing agency, or an enterprise with hundreds of operator brands, Workspace Management will scale with your growing business.
What's Coming Next
We are planning additional features for Workspace Management to improve the experience of those managing multiple brands within their organizations. Upcoming features will include cross-workspace reporting, shared asset libraries, approval workflows, team collaboration tools, and workspace templates.
Best Practices
As with any platform or software, using Workspace Management with the following practices will provide the best experience:
Separate brands into dedicated workspaces
Assign role-based permissions to each user within the organization
Review activity logs to monitor each user
Archive inactive projects
Standardize the naming of each project to improve visibility
Limit administrative user permissions
Audit user permissions periodically
Good organization practices will provide your company with an easier and more scalable path forward with your growing brands.
Final Thoughts
Workspace Management provides growing iGaming companies with an improved way to organize their brands and operations securely. By providing each organization with separate workspaces for their brands, campaigns, reporting, and users, they will have greater visibility into each brand’s operations while reducing the administrative burdens upon their teams.
Workspace Management also allows for better collaboration between team members within an organization. As each organization manages more brands and campaigns, Workspace Management will continue to be a crucial component to their operational success.