Product Update: Real-Time Performance Monitoring
Beyond the analytics and traffic routing tools that power your iGaming business, you need insight into how your platform is performing in real time. Publishers and operators alike need to know if something is wrong with their platform before it begins to negatively impact their users or their revenue.
Our latest product update introduces a suite of tools to provide deeper insight into the performance of your campaigns, traffic routing, redirects, and platform infrastructure.
Instead of relying on detecting when the conversion rates of your campaigns begin to drop, you can monitor your platform in real time and react to any issues as they begin to emerge from your platform operators.
Why Real-Time Monitoring Matters
Most performance issues do not begin with outages of the platform and its services.
The most common issues include:
Slower redirect times
Response times for the platform to respond to requests
Failed requests
Routing issues
Infrastructure problems
Identifying these potential issues early on will minimize the impact they can have on your campaigns.
Live Platform Dashboard
The platform has been updated with a new and comprehensive performance monitoring dashboard that allows users to view the platform’s live performance.
Users can monitor for real time:
Active traffic to the iGaming platform
Redirect requests
API response times
Infrastructure status
Platform availability
All of the platform’s critical performance metrics are located on one easy-to-read dashboard for real time monitoring by your platform operators.
Instant Performance Alerts
The platform also features an alert system that notifies users of any issues without having to manually monitor the platform’s performance.
Alerts can notify users of any of the following:
Increased redirect latency
Failed routing attempts
API slowdowns
Error rates on the platform increasing
Infrastructure availability on the platform
Should any of these issues occur, users will be notified directly by the platform, allowing the platform operators to respond to the problem as soon as it arises.
Redirect Performance Metrics
Users care about the speed and efficiency with which their redirects happen.
The platform has been updated with metrics for each redirect to track the performance of each of these tasks. The new metrics allow users to monitor the following:
Average time to complete a redirect
Number of redirects that failed to land on the desired iGaming platform
Performance of redirects by geographic locations
Performance of redirects on specific devices
Performance trends of redirects over time
The redirect performance metrics will allow users to optimize their traffic routing for better efficiency.
Improved API Monitoring
The platform’s APIs are essential for the operations of the platform.
With the platform’s APIs now monitored directly, users can observe the following:
Response times of the API requests
Success rates of the API tasks performed on the platform
Error rates on the platform
Request volume on the platform
Availability of the platform APIs
These observations will allow engineering teams to resolve API issues before they begin to impact the customers of the platform.
Infrastructure Health Overview
Platform infrastructure is essential for platform availability.
Users can now monitor their platform’s infrastructure for the following:
CPU utilization
Memory consumption by the platform
Network activity on the platform
Database performance
Availability of the services on the platform
This monitoring will allow platform operators to resolve any infrastructure issues quickly during periods of high traffic to the platform.
Geographic Performance Monitoring
Performance of the platform may not be consistent across the globe’s regions.
The new performance monitoring for the platform will display the following data:
Response times for each country that uses the platform
Performance of routing of traffic from each region
Distribution of traffic into the platform
Availability of the platform by region
This data will allow platform operators to resolve any regional issues as soon as they occur.
Historical Performance Trends
Understanding the long-term performance of the platform will allow engineering and operations teams to make decisions that benefit the platform.
The platform now features historical reports that display the following information:
Uptime of the platform
Response times over time
Traffic over time
Infrastructure use over time
Performance changes over time
This data will help the engineering and operations teams to plan for the future of the platform and its features.
Smarter Error Reporting
Errors on the platform must be quickly detected to resolve their impact on users.
The platform has been updated to allow errors to be categorized into the following groups:
Redirect errors
API errors
Infrastructure errors
Network errors
Configuration errors
With these categories, errors can be more quickly identified and responded to by the platform operators.
Better Mobile Visibility
Mobile users generate a growing portion of the traffic to the affiliate platform.
Platform operators can now monitor the following mobile metrics:
Mobile redirect performance
Response times of specific devices accessing the platform
Mobile browser compatibility
Operating system popularity on the platform
These insights ensure that users have an equally good experience when using the platform on any device.
AI-Powered Performance Insights
Artificial intelligence helps the platform detect issues without requiring platform operators to manually monitor the platform’s performance.
The AI detects the following issues:
Unexpected spikes in traffic
Anomalies in response times to platform requests
Infrastructure problems
Potential issues with traffic routing
Performance issues with the platform
These alerts will reduce the amount of time and manpower needed to monitor the platform and increase the awareness of its operators.
Built for Scale
This real-time performance monitoring system has been built for iGaming businesses of every size.
The platform can handle the following traffic and data:
High volumes of traffic
Multiple campaigns
International audiences
Large affiliate networks
Enterprise-level platform infrastructure
As the size of your iGaming business grows, the platform’s monitoring system will grow with it to monitor your ever-growing traffic.
What's Coming Next
In the near future, the real-time monitoring system will also feature the following updates:
Performance forecasting
Automated incident detection
Custom widgets for the monitoring system’s dashboards
Advanced SLA reports
Capacity planning recommendations
These features will allow for even greater control of the platform and its operations.
Best Practices
To get the most out of the new monitoring system, follow these best practices:
Review the platform dashboards each day
Set up alerts for the platform based on your campaigns
Use the historical data to make decisions regarding platform operations
Monitor the platform’s regional performance
Investigate any unusual activity on the platform
Review platform infrastructure health
Test the thresholds for alerts from platform services
Following these practices will allow platform operators to prevent larger operational issues.
Final Thoughts
Real-time monitoring of your iGaming platform is no longer an optional add-on for engineering departments. It is essential for publishers and operators who want to keep their campaigns running efficiently and maintain a strong presence in the industry.
By monitoring the redirects, APIs, infrastructure, and the health of the platform in real time, you will be able to identify any issues faster and optimize your campaigns.
With the availability of intelligent alerts, detailed reporting for platform operators, and AI-powered insights into the health of your campaigns, you will have all the information needed to provide users with the best possible experience on your platform.
For those who are interested in growing and thriving within the iGaming industry, real-time monitoring will remain one of the essential tools for success.