Product Update: Custom Reporting Builder Now Available
Each iGaming business has a different idea of what success looks like. For some, it may mean a high number of affiliate clicks or earning from those clicks. For others, success might look more like the number of new players that deposited into their gaming site for the day or the number of players that returned to play again.
Although the available reports provide valuable information for each company, they do not always answer the questions that each business has for their reporting data.
Our latest product update introduces a custom reporting builder that allows each user to create reports that are tailored to their business and needs. No longer will companies have to rely upon their engineering teams or spend days exporting data into spreadsheets to analyze the data they require.
Publishers, affiliate managers, gaming operators, and marketing teams now have the flexibility they need to analyze their data and reports that matter most to their company.
Why Custom Reporting Matters
Each organization tracks different metrics to understand the health of their marketing and affiliate programs.
The ability to create reports specifically for each company’s needs allows them to:
Reduce the amount of time spent manually creating reports
Improve their decision-making processes based upon valuable data
Identify trends in their marketing and affiliate programs
Easily share reports with team members
Personalized reporting makes analytics as useful as possible for each company.
Build Reports From Scratch
The reporting builder allows each user to create reports from scratch by choosing the metrics that they would like to include in their report. The available metrics are:
Clicks
Registrations
First-time deposits
Revenue
Earnings Per Click (EPC)
Traffic quality
All reports can be customized without the need to write SQL code or use external reporting software.
Choose Your Own Filters
Each report can be further filtered to allow users to narrow the report to a specific area of interest within the company. The available filters include:
Date range
Country
Campaign
Operator
Device
Traffic source
These filters allow users to create specific reports that will answer their questions about their affiliate and marketing programs.
Save Frequently Used Reports
Companies will create the same reports on a regular basis to monitor their programs. Using the reporting builder, users can:
Save their reports
Rename them
Organize them by department
Share them with others in the same company
Using these features, they can avoid having to create the same report over and over again.
Schedule Automatic Deliveries
Instead of having to manually generate reports, users can schedule the reports to automatically be delivered to specific email addresses within their company. Reports can automatically be generated on a daily, weekly, and monthly basis.
Export in Multiple Formats
When generating reports, users can choose in which format their report will be exported. Reports can be exported as:
CSV
Excel
These formats allow for easy sharing of reports with others in the company.
Compare Multiple Time Periods
Often, users would like to compare the performance of certain metrics over time. The reporting builder allows users to compare:
Week-over-week
Month-over-month
Year-over-year
Performance across two different periods
This feature allows teams to easily understand how their programs are trending over time.
Add Calculated Metrics
In addition to the available metrics, users can create their own calculated metrics within the reporting builder. Examples of calculated metrics include:
Revenue Per Visitor
Conversion rate
Average commission
Deposit rate
These calculations can be viewed directly within the reports without needing to use another data tool.
Faster Report Generation
All of the reports have been reorganized and optimized to allow them to load faster for each user. Speed improvements include:
Faster filtering options
Faster report exports
Faster dashboards to load and respond
Reduced processing times for reports
These changes mean that users can view reports without spending as much of their time waiting for the reports to load.
Better Team Collaboration
Reports are rarely a one-person task. Through the reporting builder, teams can:
Share reports with others in the company
Standardize the reports used in the company
Collaborate on specific reports
Use the same key performance indicators (KPIs)
This ensures that everyone stays on the same page with the programs they manage.
AI-Assisted Report Suggestions
Artificial intelligence understands which reports are viewed the most and can suggest additional reports based on those views. For example, if most users in the company frequently view reports for revenue and clicks, the AI can suggest creating a report that showcases revenue per click. The AI can suggest reports for:
Trending campaigns
Revenue summaries
Geographic performance reports
Operator comparisons
Traffic quality dashboards
These suggestions allow users to quickly create reports that may otherwise take days to develop manually.
Built for Growing Businesses
Whether you manage one affiliate website or a portfolio of brands across the globe, the reporting builder is built for growing companies. It can manage:
Large datasets
Multiple users
International campaigns
Enterprises
As your business grows, so will the reporting builder.
What's Coming Next
The reporting builder will continue to receive future updates that will significantly improve the experience for each user. Upcoming features will include interactive widgets, drill-down reports, real-time collaboration, predictive reporting, and advanced visualization tools.
These future features will allow teams to create deeper business intelligence from their reporting programs.
Best Practices
To get the most out of your reporting program, ensure that you use the following best practices:
Standardize the metrics that matter most to your business
Save the reports you use the most
Schedule your most used reports to automatically be delivered to you
Review your past trends to understand your future opportunities
Share your reports with others in your company
Monitor your campaigns and their performance on a frequent basis
Customize your dashboards to match each department’s needs
Adopting these practices will place your company in a better position to make business decisions.
Final Thoughts
Reporting should adapt to the business - instead of the other way around. Publishers, affiliate managers and gaming operators all have different ways of viewing their reporting data. The new Custom Reporting Builder allows all of these positions to have the flexibility they need to analyze the data that matters to their companies.
With such flexible, customizable features as key performance metrics, filtering, scheduling, AI-assisted reports and more, the reporting builder has never been easier to use. As companies grow and develop new departments or teams, the importance of having such a tool as the Custom Reporting Builder will only continue to grow.