Building a Compliance Checklist for Every Content Release
Publishing iGaming content involves more than just writing content. Every article published must comply with licensing and bonus requirements, among others.
As websites grow, it is more likely that they will publish inaccurate content without realizing it. A compliance checklist can help even the most experienced publishers maintain the quality of the content that they produce.
Regardless of the publishing schedule for a business, a content review process is essential to meet quality standards for every article.
Why Standardized Reviews Matter
Reviews created manually may all have different outcomes due to the varying skills of each individual who performs the reviews.
Using a checklist will ensure that all articles are reviewed using the same criteria to maintain consistency in the published content.
Using a checklist will result in improved aspects of the website, including:
Content accuracy
Editorial content quality
Regulatory content compliance
Team collaboration efficiency
Publishing efficiency
The benefits of using a content checklist will become even more prominent as websites publish more content.
Verify Operator Information
Ensure that every article with information about gambling and casino operators includes accurate information.
Check that the following information is accurate:
Brand name
Licensing information
Website
Markets
Payments accepted
Accurate information about operators allows readers to make informed decisions about where to play.
Confirm Bonus Accuracy
Promotional bonuses for gambling sites will change from time to time.
Ensure that the following bonus information is accurate and up to date:
Welcome bonus amounts
Wagering requirements
Bonus expiration dates
Eligibility to claim the bonus
Bonus promotion conditions
Publishing information about bonuses that are out of date could create compliance issues for the website.
Review Geographic Availability
Ensure that the gambling and casino operators being promoted are available in the target market of the website.
Check that the following information is accurate:
Available countries
Jurisdictions
Regional promotions
Available languages
Accurate geographic availability information ensures that readers are not frustrated by trying to find available operators in the markets in which they live.
Inspect Affiliate Links
Ensure that every affiliate link featured in the content is working.
Inspect the following link details:
Link redirection
Tracking information
Operator availability
Landing page
Testing every link before publishing will ensure that the company receives the correct commissions for promoting these operators.
Validate Responsible Gambling Messaging
Responsible gambling content should be featured in every article.
Ensure that the following responsible gambling content is present in the article:
Age restrictions
Responsible gambling messages
Links to responsible gambling support organizations
Responsible gambling player protection content
Including this content ensures that the company adheres to responsible gambling regulations in the content that it publishes.
Check Affiliate Disclosures
Ensure that readers are made aware of the reasons for the company’s affiliation with the gambling websites.
Make sure that the following content is visible in every article:
Affiliate disclosure statement
Monetization of website content
Disclosure in promotional content
Appropriate placement of content
Ensuring these elements are visible in every article creates a transparent publishing company.
Proofread Technical Information
Proofread the content for any inaccuracies in the technical specifications of the gambling websites.
Proofread the following content:
Payment providers
Licensing authorities
Software providers
Hardware and devices
Bonus conditions
Accuracy in this content ensures that the company is not publishing information that may undermine the credibility of its content.
Test Mobile Presentation
The content should be visible and navigable on all devices.
Before publishing, ensure that the content is optimized for mobile screens by checking that the following elements display correctly:
Buttons
Tables
Links
Images
A mobile-friendly website increases the readability of the content for users and operators alike.
Review Internal Links
Ensure that the internal links within the website point to active and up to date links to other content.
Verify that all internal links point to:
Current review content
Updated bonus content
Comparison content
Educational content
Including internal links increases the readability of the website and improves the user experience on the site.
Record Approval History
Keep detailed records of all approvals for each article.
Include the following information within the article:
Date of review
Reviewer
Revisions made
Approval status
Publication date
These records allow the website to easily publish new content or make updates to existing articles.
Automate Routine Checks
As the website and the amount of content that is published grows, it is essential to automate content checks.
Website automation tools can automatically monitor the following:
Links
Disclosures
Promotions
Review dates
Website availability
Automating content checks allows publishers to reduce the amount of work that they must complete manually.
AI Can Strengthen Editorial Reviews
Artificial intelligence can be utilized as a reviewer to assist the editorial department in publishing content.
AI can assist with reviewing content for:
Outdated information
Missing content elements
Promotional content comparisons
Inconsistent content terms
Content improvement suggestions
While AI cannot replace the editorial department, it can assist with the publishing process.
Common Mistakes in the Review Process
Publishers may make mistakes when performing content reviews.
Common mistakes include:
Skipping link tests
Forgetting to test mobile screens
Forgetting to maintain an approval record
Only reviewing promotional content
Creating inconsistent review standards for the editorial team
Using a complete content review checklist prevents these issues.
Best Practices for Content Reviews
To create an efficient content review process, ensure that every aspect of the website’s content is reviewed before it is published, including:
Standardize the content review process for every article
Verify all content related to promotions
Test all affiliate links before publishing content
Confirm the availability of the promoted operators in the target market
Maintain an approval record for all published content
Schedule regular reviews of the published content
Automate content checks for the most common issues
Update the content review process as regulations change
Adopting these best practices will create an efficient, compliant editorial department.
Looking Ahead
The editorial department will continue to evolve with the publishing platforms.
The future of editorial departments may include automation of the following content processes:
AI-assisted content validation
Alerts for regulatory content changes
Automatic verification of promotional content
Continuous scanning of the website content
Integrated editorial approval systems
These content processes will allow editorial departments to maintain the quality of the websites’ content as they grow in size and popularity.
Final Thoughts
Creating compliant content requires more than experience. There must be a process in place for every article that is published.
A content compliance checklist will limit the number of errors that occur during the publishing process. Additionally, it will allow editorial teams of all sizes to confidently publish content that meets both regulatory and editorial standards.
For growing affiliate businesses, establishing a review process for content will provide the foundation for scalability and long-term success.