Product Update: Campaign Health Score Dashboard
Managing dozens or even hundreds of affiliate marketing campaigns can quickly become overwhelming. While reports can provide valuable insights into the performance of each campaign, such as the number of clicks, registrations, and revenue generated, they do not allow managers to quickly identify any problems.
Our new update features a Campaign Health Score that automatically evaluates each campaign’s performance based on a variety of performance indicators. This allows each affiliate manager to quickly understand the health of each of their campaigns without having to review dozens of separate reports.
The Campaign Health Score offers managers faster decision-making capabilities, the ability to detect problems with campaigns earlier, and more opportunities to optimize the campaigns to improve their performance.
Why Campaign Health Score Matters
Most campaigns do not fail overnight. The performance of campaigns will typically decline gradually due to issues such as:
Lower click-through rates
Fewer registrations
Tracking issues
Expired promotions
Geographic restrictions
Operator availability
If issues can be detected in the early stages, corrective actions can be taken to rectify the situation and prevent the loss of revenue from those campaigns.
A Single Health Score
The Campaign Health Score automatically evaluates a variety of indicators to produce one overall score for each campaign.
The factors evaluated include:
Traffic
Registrations
Revenue
Redirects
Tracking
Benchmarks
The score automatically highlights which campaigns need the manager’s attention.
Visual Performance Indicators
Visual indicators are used to display the status of each campaign.
The indicators include categories such as:
Excellent
Healthy
Needs Attention
At Risk
Critical
These visual indicators allow campaigns to quickly assess the status of each of their campaigns.
Performance Trend Tracking
The health score for each campaign includes a graphical display of historical trends in that campaign’s performance.
The graphical reports can show the affiliate manager the status of the campaign as to whether it is:
Increasing in performance
Stable
Declining in performance
Recovering from a decline
These graphs allow for quick assessment of each campaign’s status.
Intelligent Performance Alerts
The platform will automatically alert affiliate managers if any of their campaigns experience a significant change in health score.
Alerts will be triggered in response to factors such as:
Declines in registrations
Increased blocked traffic
Declines in Earnings Per Click (EPC)
Tracking issues
Traffic anomalies
Alerts allow affiliate managers to investigate any issues as soon as they occur.
Campaign Comparison View
The platform allows affiliate managers to compare the performance of multiple campaigns.
The features that can be compared include factors such as:
Health score
Revenue
Registrations
Traffic
Geographic performance
The comparison feature allows for the identification of which campaigns are performing best and which need to be optimized.
Root Cause Insights
Beyond providing health scores for campaigns, the dashboard also features insights into the root causes of any declining performances.
Root causes include factors such as:
Reduced traffic
Fewer registrations
Geographic restrictions
Operator availability
Redirect issues
These insights reduce the time required to diagnose any issues with a campaign.
Custom Health Rules
Each business may have different ideas of what constitutes a good performing campaign.
The health score reports can be customized according to the metrics that are most important to each affiliate and their clients such as:
Revenue
Registrations
Deposits
Conversion rate
Traffic
Stability
Custom health rules can be configured to align with the objectives of the affiliate and their clients.
Department-Specific Views
The different departments within a company may require different information to perform their tasks effectively.
The Campaign Health Score can be tailored to provide specific views for departments including:
Affiliate managers
Marketing department
Product managers
Executives
These department-specific views allow for greater focus on the most important metrics for each department.
Exportable Performance Reports
The performance reports can be exported in various formats for use in reports and presentations within the company.
Exportable reports are available in the following formats:
CSV
Excel
These formats allow easy sharing of performance reports with others within the company.
AI-Powered Recommendations
The platform features AI that analyzes the performance of each campaign and recommends actions to optimize the campaigns.
Recommendations include actions such as:
Renewing promotions
Replacing operators with better performing counterparts
Investigating traffic anomalies
Improving geographic targeting
Reviewing redirect settings
These suggestions provide recommendations that can be acted upon to increase the performance of the campaigns.
Built for Enterprise Scale
The platform has been built to handle all sizes of affiliate programs and companies.
The platform can handle companies that manage as few as a handful of campaigns or as many as thousands of active affiliate marketing links.
The platform features support for companies with various brands, operate in multiple countries, manage numerous affiliate programs, and publish reports for enterprise-level audiences.
What's Coming Next
In addition to the features currently available, there are additional improvements planned for the Campaign Health Score dashboard in the near future. These will include the addition of features such as:
Predictive campaign scoring
Custom benchmarking
Team collaboration notes
Automated optimization workflows
Campaign forecasting
These features will offer increased visibility into the long-term performance of campaigns.
Best Practices
To receive the full benefits of the Campaign Health Score, there are a variety of best practices that should be followed by affiliate managers.
Best practices include scheduling time each day to review the health of campaigns, investigating any declines in performance, customizing alert thresholds, regularly comparing the performance of campaigns, archiving inactive campaigns, monitoring the performance of campaigns over time, and acting upon any recommendations made by the AI platform.
By following these practices, affiliate managers can expect to see an improvement in the performance of their campaigns.
Final Thoughts
For any affiliate marketer, the key to success is identifying the problems with their campaigns before they start to impact their revenue. The Campaign Health Score dashboard simplifies this process by combining a variety of performance indicators into one easy-to-understand metric.
The inclusion of alerts, customizable health rules, trend analysis, and AI-powered recommendations make this a valuable tool for publishers and casino operators who wish to manage their campaigns more efficiently and make faster decisions. In an industry as complex as affiliate marketing, being able to have visibility into the health of each campaign in real time is an essential advantage for any company looking to succeed in this field.