Product Update: Advanced Link Management Tools
Managing affiliate links becomes increasingly complex as your iGaming business grows. Publishers usually work with dozens of different operators from various countries.
As the affiliate campaigns grow in size, manually managing the links and redirects starts to take up much of a publisher’s time.
To make managing affiliate links easier for publishers, we’ve introduced a suite of link management tools to simplify campaign management and give publishers better control over the links they generate.
These link management tools will make it easier for publishers to manage any number of affiliate links, whether they are in the hundreds or hundreds of thousands.
Why Link Management Tools Matter
Affiliate links are at the very center of every publisher and affiliate campaign.
Every click on these affiliate links impacts:
How many players are acquired
How the campaigns are reported
How many commissions are earned by the affiliates
How many conversions occur
How much revenue is generated by the iGaming business
Link management tools ensure that every visitor lands on the correct website.
Centralized Link Management
Managing affiliate links from multiple websites can become overwhelming over time.
However, with the link management tools, publishers have the ability to:
Create new affiliate links
Edit the destination of affiliate links
Organize campaigns
Search for affiliate links instantly
Archive inactive campaigns
All of this can be managed from a single platform.
Smarter Redirect Rules
Redirect rules have become more flexible with this link management tool suite.
Publishers can create redirect rules based on the following:
The country of the visitor
The device that the visitor is using
The browser language of the visitor
The source of the affiliate campaign
The availability of the operator
All of this will ensure visitors are automatically sent to the correct destination.
Bulk Editing
Many affiliate businesses manage hundreds of affiliate links.
With bulk editing functions, publishers can edit:
The destination of the links
The tracking parameters of the links
The names of the campaigns
The redirect rules of the links
All of this will help publishers save time that they would have spent performing these tasks manually.
Link Health Monitoring
Publishers do not want to lose revenue caused by broken links.
With link health monitoring, the link management platform will automatically monitor for:
Issues with redirects
Availability of landing pages
HTTP response codes
Changes to the destinations of the links
The integrity of the tracking for affiliate links
If any of these links are broken, the publisher will be alerted.
Better Campaign Organization
As the number of campaigns increases, it can be challenging to manage them.
However, with the link management tool suite, publishers can now group their links by the following:
The operator of the link
The country where the visitors are from
The websites using the affiliate links
The campaign that is running
The promotional campaign for the products or services
These links can be easily managed by grouping them together.
Improved Click Analytics
With the link management tool suite, publishers can view analytics for each affiliate link.
The improved analytics will tell publishers information such as:
The total number of clicks on each link
The number of unique visitors
The geographical location of the visitors
The devices used by the visitors
The conversion rate of the links
All of this will help publishers improve the performance of their campaigns.
Faster Redirect Performance
Performance of the redirects between the publisher’s website and the operator’s website has been improved.
This will mean that:
Visitors will encounter fewer redirect issues
Fewer visitors will abandon the sites
The user experience will be significantly improved
The number of conversion opportunities will be increased
These changes will significantly impact the revenue that the affiliate publisher earns from their links.
Automatic Link Validation
Publishers used to have to manually test the affiliate links.
With the link management tool suite, links will be automatically validated to ensure that they will:
Successfully redirect to the operator’s site
Track the clicks properly
Redirect to the correct destination
Remain intact for the affiliate campaign
All of these validations will happen automatically, saving publishers from performing these tests manually.
Easier Collaboration
Many affiliate publishers work with multiple team members.
With the link management tool suite, these team members can:
Share the same workspaces
Have control over the permissions of team members
View the activity of the team members
View the different campaigns that the team manages
Now, multiple team members can work efficiently on the same campaigns.
Better Reporting Exports
Publishers will receive better reporting with the link management tool suite.
They can generate reports to show revenue, campaign, affiliate, and summary reports.
All of this can be exported for easier reporting within the business.
AI-Powered Recommendations
Artificial intelligence will recommend the best ways to improve affiliate campaigns.
The recommendations will include suggestions such as:
Which links are underperforming
Which links produce the highest number of conversions
How to better route visitors from specific countries to specific operators
How to better optimize affiliate campaigns
All of this will help publishers increase their revenue for their affiliated websites.
Designed to Scale
All of the features we have added to the link management platform are made for businesses of every size.
Whether you are managing:
One website only
Multiple brands
Multiple international campaigns
An enterprise level affiliate program
All of these features will work seamlessly and maintain the high performance levels that the platform is known for.
What’s Coming Next
We know that there are a few challenges that publishers still face daily. Therefore, we will be improving the platform with the following features in the near future:
Automated offer rotation
A/B testing tools
Predictive routing tools
Revenue forecasting tools
Additional API integrations
These features will allow publishers to automate a variety of processes and have better visibility into the performance of their campaigns.
Best Practices
To get the most out of the link management tools we have created, follow these best practices:
Create an organization system for your campaigns
Review the analytics of your campaigns regularly
Monitor the health of your affiliate links
Test the redirect rules
Archive inactive campaigns
Update the tracking parameters of the links
Use bulk editing tools for maintenance
By following these practices, publishers can ensure that their campaigns will remain efficient as their businesses grow.
Final Thoughts
Link management tools are essential for every affiliate publisher. As affiliate campaigns grow in size, publishers need tools that simplify the management of their links and increase the performance of their campaigns.
The link management tool suite offers publishers faster redirects, better link analytics, link health monitoring, and smarter redirect rules to automate as many of these processes as possible. All of these improvements will create a solid foundation for publishers to grow their businesses over the long term.